The Rise of the Budget Tablet: How Reduced-Price Tablets are Impacting the Market

The release of Apple’s first iPad changed the mobile technology market forever. Since then, many competitors have been quick to jump on the tablet bandwagon, and the market has sprung to life. While the majority of tablets have been targeted at the businessman, the busy commuter, or the freelancer, lower-priced ‘lifestyle’ tablets are now starting to creep onto the market.


One such tablet is the US-produced E FUN Nextbook Next 7S, an Android-based tablet that runs Ice Cream Sandwich and comes with a $129.99 price tag. With a 1 GHz processor, over-the-air updates, a front-facing camera, and Flash support, the light-weight tablet is designed to target consumers who wouldn’t necessarily purchase the device for work purposes.

In the UK, developers disgo have released the 8104, a tablet with a 10.1 inch touch-screen, Ice Cream Sandwich OS, and 4GB memory, which expands to 36GB with the help of a micro-SD card. The tablet is on sale for £149.99 – £250 less than the iPad 3.

Luke Noonan, Purchasing Director of disgo, commented on the company’s intent to try and and target as many consumer groups as possible, explaining

“Each time we launch a new tablet we are excited by the advancements and new features that we are able to bring. We want to continue our lead in the next generation of affordable tablets and the 8104 fits the bill. It’s great to offer consumers a tablet that offers the latest in Android and tablet technology, without a hefty price tag. The 8104 has great diversity and will appeal to many users from families and children to commuters.”

It remains to be seen whether disgo’s tablet will be a direct competitor to high-end producers like Apple, or whether they will appeal to a different market altogether. What is clear, however, is that the tablet has moved away from being purely a business accessory, and, like the mobile phone and laptop before them, are fast becoming a household item.