It’s the Geneva Motorshow this week and rather than bore you with power-to-weight ratios and torque figures of the new cars, we thought we’d round up some of the best in-car entertainment systems that are on show this week. We’ve got cloud streaming from Ford, iPad Minis in Ferraris, and the world’s most over engineered soundsystem in the all-new Rolls-Royce Wraith.
Ford SYNC AppLink
Ford’s SYNC AppLink is the American motor manufacturer’s new futuristic in-car entertainment system, and this week they announced it is making its way to Europe, with 3.5 million Fords expected to get the system by 2015.
Ford announced that their EcoSport compact SUV will be among the first Ford vehicles in Europe to offer their clever SYNC AppLink technology, which sees the car manufacturer partnering up music streaming service Spotify.
Basically Ford, and almost every other car manufacture, is betting that when 4G becomes widely adopted motorist’s will want to use their phone’s mobile broadband to stream music, radio, podcast, and maybe even one day: TV and film.
The Ford SYNC AppLink integration of Spotify is the first proper collaboration with an automotive manufacturer, and will see all future Fords streaming music via the Swedish music streaming service.
By leveraging a smartphone’s capacity to receive a high-speed internet, Ford drivers will be able to control Spotify via either voice-control or physical controls which are located on the steering wheel.
In addition, Ford announced partnerships with Kaliki, Glympse, and Aha who will offer various content services to Ford drivers in Europe.
Kaliki Audio Newsstand provides audible playback of newspaper and magazine articles with radio-talent voices. They’re expanding into European languages with content from news sources like Agence France-Presse and entertainment titles such as: Public and Première.
Glympse will allow Ford drivers to share their location and estimated time of arrival with friends and family, all in real-time on a dynamic map, directly from their vehicle using simple voice commands.
Finally, Aha will deliver more than 30,000 stations of audio entertainment and information to the car, allowing drivers to safely access web-based music, news, their Facebook and Twitter feeds, personalised restaurant recommendations, hotels, weather reports and much more.
Ferrari wowed the world with their new LaFerrari (yes, the name is terrible, but just look at it). It’s the Italian’s new 6.3 litre V12, 950 horsepower supercar (sorry, but 950 is just too bigger a number not mention). As well as the car the Italian sports car maker announced that they’ve teamed up with the Ferrari of the tech world: Apple, to bring their products to a range of sports cars.
Ferrari Chairman Luca Cordero Di Montezemolo said the company is now “in talks with Apple about broadening a partnership on in-car entertainment.” Whilst that might not sound too concrete just yet, Ferrari also confirmed that its new four seater FF coupe will come with iPad minis for backseat passengers, so they can presumably play Angry Birds whilst traveling sideways in a plume of burning rubber.
Rolls-Royce unveiled a brand-new car at the Geneva Motorshow. The Wraith is Rolls’ answer to the Bentley Continental GT. Priced at a sensible £200,000 the credit crunch Rolls is obviously very fast, but we quite like the sound of it’s incredibly over engineered sound system, and something Rolls is calling “the Spirit of Ecstasy Rotary Controller”.
Audio experts in stereo and multi-channel audio have specially optimised the bespoke audio system. So – naturally – this means you can enjoy the Dark Knight in 18.1, or you could listen to the Arches in a way you’ve never experienced before.
As well as the usual stuff, the Wraith houses a couple hundred gigs worth of storage for music. Passengers, or the driver, can make music searches via what Rolls is calling “the Spirit of Ecstasy Rotary Controller” (you just can’t make this stuff up) where you can search by artists, album, genre, or use the car’s in-built recommendation engine.
But it’s the sound quality itself that places the Rolls-Royce Wraith at the pinnacle of in-car audio. The fully active 18-channel amplifier delivers surround sound through 18 speakers, including two bass speakers in the boot, seven tweeters, seven mid-range and two “exciter” speakers.
Overall the Wraith is chucking out 1,300 watts. But that’s not all: Rolls has included a microphone that measures the ambient exterior noise, then with a digital processing unit uses the information to adjust volume and tone settings, ensuring the system is always perfectly set-up.
Then there’s a system called DIRAC that uses frequency and phase correction for individual speakers to eliminate dead spots caused by reflections from the windows.