IT’S MINE: Protect prized possessions

We’re bombarded with tips designed to help prevent us getting into sticky situations. No matter how hard we try, however, we’re all at risk of petty theft, bag snatching and similar crimes, especially in big cities. IT’S MINE TECHNOLOGY is a new start-up that arms consumers with another technology-based defense against crime and gives people the power to protect their valuables.


The Mission

IT’S MINE TECHNOLOGY aims to help you on two levels: carrying around an item tagged with the IT’S MINE logo helps deter would-be thieves, while the technology makes it more likely that you’ll retrieve your belongings even if they are stolen.

Collaborating with the police, the country’s lost property departments and now insurance companies, IT’S MINE products are designed to reunite owners with lost or stolen belongings as soon as possible using tracking and microchip methods.

How it Works

IT’S MINE TECHNOLOGY offers a variety of personal safety products, ranging from smart RFID microchips the size of a teardrop, to multi-functional personal tracking devices that enable you to track the movements of your lost or stolen items in real-time.

The company offer security tools for a number of items, ranging from handbags, musical instruments and valuable antiques, which work without devaluing the items or affecting their performance.

The Benefits

We’re used to microchipping pets, but handbags, antiques and musical instruments? When you think about how valuable these items can be, however, investing in a chip makes sense.

Even if the face value of your handbag itself is low, the kind of things you carry around each day inside it – house keys, important letters, wallet with money, cards and personal identification – make it one of the most valuable items you could lose.

According to IT’S MINE TECHNOLOGY, the benefits of investing in security include potentially reduced payments on your insurance premiums and a higher return rate for lost items. Not only will the police be able to identify your bag if it’s stolen, but other agencies will be able to identify you as the bag’s owner if it is returned.

Out of the 32,000 lost bags handed into London Transport lost property office last year, two thirds of those were never returned as officers couldn’t identify the owners. IT’S MINE aims to drastically reduce these figures and give owners a higher chance of being reunited with their property.

How it Works

The IT’S MINE microchips and applicators can be used with any item that’s soft enough for the applicator to penetrate, including rucksacks, handbags, suitcases, coats and even bike saddles. Virtually impossible to view with the naked eye, the chip can also be specially installed into hard surfaces too.

Once your chip is installed, register your unique 15-digit number at Immobilise. Simply alert the website if your item is lost of stolen, and the site will immediately update a national register and notify police around the country.

As well as offering bag chips and tags, IT’S MINE TECHNOLOGY have collaborated with handbag designer Jobeeny to create an exclusive range of purses, clutches and handbags that come ready-chipped with a security tag and the IT’S MINE TECHNOLOGY logo.

The microchip technology is available from the IT’S MINE TECHNOLOGY website as a single microchip and applicator (£12.99), a double microchip and applicator (£22.99) and as a ‘bag of chips’ (from £11.99).