Auto Trader Goodwood Festival of Speed app

Auto Trader invited us to have a play with their new Festival of Speed app and have a general chat about the world of app development.

Auto-Trader

The first ever official Goodwood Festival of Speed mobile app is a free-to-download app and is the UK’s first augmented reality racing game. If you’re familiar with area you’ll recognise the iconic Goodwood hill climb. The app is also a good example of event driven app design and is a great way to enjoy the festival (if you’re actually going to the festival you can win an Alfa Romeo MiTo Quadrifoglio Verde at the Auto Trader stand).

We had a quick play of the game (which incidentally I am *terrible* at) and were impressed by the app design. You place the camera over an image of the track and it becomes a 3D race course. Whilst the game play is fairly simply, the augmented implementation is pretty impressive and it’s quite handy to be able physically move youself when trying to negotiate a corner.

But the app is not all fun and games and also guides visitors around the Goodwood Festival of Speed, taking place 28th June to 1st July 2012, with the latest information on timetables and events. I have have zero interest in cars but am fascinated by good app design and the event planning functions of the app are really smooth, with maps, reminders and information layed out in an incredibly smooth manner that I’d like to see employed on all all festival apps.

“As well as the stand at the show, we developed the app to ensure visitors had an interactive experience of the show as well as some fun with the augmented reality racing game which is also great to play with a couple of friends.” Jonathan Williams, Consumer Marketing Director at Trader Media Group

The official Goodwood Festival of Speed iPhone app from Auto Trader is available to download for free from the Apple App Store.

Hexathrill puts you right in the F1 hot seat

We’ve all heard of the six degrees of separation analogy, but when it comes to Formula One simulators, the buzz words are ‘six degrees of freedom’. Apparently these are the desired numbers you need if you really want to know what it feels like to drive full throttle around the Nurburgring.

Hexathrill

The architect of all this wonderment is Cruden who builds the technology for the professional simulators used by most of the world’s leading motorsport teams. Yes, they use simulators before going out and testing their car because it’s a lot cheaper than writing off millions crashing the real thing. Off course these are hugely expensive state of the art beings, (well after all there are six degrees of freedom to be factored in) but someone at Cruden realised that there could be even more commercial opportunities here by creating a cheaper slimmed down version for the entertainment business.

Hexathrill then, is a scaled down more portable version of the real deal, designed specifically to be used where floor space is at a premium, such as family entertainment venues, or more excitingly, the corporate hospitality market and although it comes in at a fraction of the cost of its bigger brother, it’s still around £90,000.

But the truth is you get a lot of firepower for your money. You get your full six degrees for a start, and the promise of probably the most authentic racing car experience available. “Cruden is trusted in motorsports and is a growing player in the entertainment business having sold simulators to theme parks, karting venues, simulation centres, malls and private individuals around the world,” says Frank Kalff, Cruden’s commercial director. “Hexathrill is designed for venues where floor space is at a premium and where there customers want the most sophisticated simulators at a more affordable price”.

Launched at the recent Amusement Parks and Attractions Expo in Orlando Florida, you can expect to see this baby powering up around the world’s amusement parks in the very near future.

Hexatech F1 Racing Simulator: the ultimate playboy toy?

If money is no object and you are looking for the perfect formula 1 gift then why not purchase the Cruden Formula 1 Racing Simulator? You will be amazed at the real world feel of this technologically advanced gadget.

The basic model, complete with realistic G-force simulation and seat belt tensioners will set you back a whopping £120,000. It is an impressive piece of tech, which may well become a firm favourite among football players and high-powered businesspeople.

F1-Simulator

Frank Kalff, Cruden’s commercial director said ‘ Snooker rooms, swimming pools, gyms and cinemas have been done time and again. Now, enter the professional racing simulator’.

‘Although easy to operate, this is the exact same equipment used by the top racing drivers and engineers to improve their race craft and evaluate new tracks and car settings. Our simulator and the software it uses cannot be bought in a store’, he continued.

Among those who have already experienced the high octane thrills of the Hexatech are Nick Wirth, Technical Director of the Virgin Racing Formula One team. He was given the opportunity to test his design for the Acura ARX-01 Le Mans vehicle when it was still in preproduction.

Unlike Hamilton’s Mercedez and Alonso’s Ferrari the Hexatech is able to withstand an almost unlimited amount of racetrack punishment. The simulator can be driven thousands of kilometres and will only require a major overhaul once every 10 to 15 years.

The Cruden team will provide full installation, training, and complete telephone support, should anything go wrong with your new toy. Those individuals who take their environmental responsibilities seriously will be happy to hear that the system only requires 5 kWh of electricity to run.

If your life savings won’t stretch far enough to buy your own simulator then you can head to the I-Way Centre in France to try out theirs. Alternatively you could just settle for the Codemasters’ Formula 1 Playstation game.