There’s a lot to be said for the magic of the modern age. At the touch of a button everything I say or do can be transmitted across the world to an audiences of tens. And “cloud” storage has created an impressive array of possibilities for people or small businesses who want to access all sort of information at any point in time, anywhere. Although as Louis CK [link] likes to point out, “Cloud” is a euphemism for “big building with no windows and lots of security guards posted outside”. The amount of personal data we willing beam off into space and entrust into the hands of faceless corporate giants is insane. If I had to write down on paper all the things I send to Apple and Google on a daily basis I’d have some *serious* reservations. If I ever got movie amnesia I’m pretty sure Apple, Google and Facebook could tell me exactly who I am, in harrowing detail. Then again I like being able to share my data with friends and family. And have things like photos and documents backed up seems like the commonest of common sense in this digital age. So what is a boy to do? Enter Transporter.
The Transporter is an off-cloud social storage drive for privacy sharing, accessing and protecting one’s files. There are already a host of drives that enable shared storage – QNAP for example do an amazingly comprehensive NAS. But the Transport is built with regular people in mind, with usage more in line with day to day social sharing – not just the needs of a small business’s IT department.
The key feature of Transport is that you own and control all the data that is stored on the device – making it your own private cloud. Users can access files across the internet and the Transport can quickly and easily make contact with other Transporter devices and users (saving many a headache). Because all the files are stored on the device and nowhere else, usage is 100% private – so you don’t have to worry about a sudden change in terms of service ala Instagram’s famous slip up.
The Transporter people also eager to point out that there are no recurring fees for the device. After you purchase a unit, you have the ability to share thousands of files with as many people as you like irregardless of size. All the magic of Dropbox with none of the restrictions. I do a lot of work with video and the ability to share huge HD files globally is a huge boon to productivity. You can also do this on a smaller scale with photos or confidential documents via connected folders. And because files aren’t in “the cloud” but secure hard drives you can circumvent regulatory prohibitions that can cause issues for certain professions.
If you’re an SME, you can also create secure Iron Mountain-style offsite backups by buying another Transporter, storing it in a secondary location and voila – changes on one device are automatically reflected on another. You can even hide and encrypt data on the remote backup.
Intrigued? Find out more at Connected Data. The Transporter w/ 2TB Drive is $399 with UK pricing expected later in the year.