Sony’s Christmas in July

Sony news has been up and down of late (a lot more down than up). But that’s about to change after the company released its  Christmas product plans – and invited us see ‘em. Just off of London’s Bond Street, Sony’s Christmas in July laid bare the highlights of the company’s x-mas offering:


3D Camcorders

Two 3D camcorders grace Sony’s Christmas line-up – one premium, one portable. The Handycam HDR-TD10 is the world’s first Full HD 3D camcorder. Using two lenses the camcorder captures two images that it automatically stitches together into one 3D video, ready for outputting onto a 3D screen. We saw it in action and the depth was definitely impressive!

The Bloggie 3D is a more portable 3D camera, with a NDS-style 3D screen for glasses-free 3D viewing. You can even attach a 360-degree lens to record everything happening around the camera – pretty mental, really.

Compact and Beautiful

The NEX-C3 builds on the success of its predecessor by being lighter and even more beautiful. There are various attachments, including a flashgun, and impressive macro and zoom lens. What really struck us, however, was how light it was – the body weighs just 225g and exudes quality. Like.

Projecting Camcorders

The HDR-PJ30 records video like a standard Handycam – but can project its videos up to 60” onto a wall for instant playback. It’s a nice touch.

Mystery Tablets

We got to see the S1 and S2 tablets – although playing with them was a no-no. Despite not seeing what they can do, the piano-black finish means they certainly look sweet. What this space for further updates.

New Docks

Three new iPod docks arrive this Christmas – with the RDP-X60iP being the stand-out contender. While the others – the RDP-M5iP and the M15ip are both impressively loud from a built-in battery pack – the X60iP is really impressively loud from the mains. The sound quality is great, too.

Sony NEX-C3: World’s smallest, lightest interchangeable lens camera


I don’t know about you but I feel more like a proper ‘photographer’ when in possession of a big, bulky, large-lensed camera. Can you imagine the likes of Annie Leibovitz and Ansel Adams capturing their photographic masterpieces on something not much bigger than a pencil sharpener? Despite my aversions to midget-sized cameras, the world of modern photography, like almost every technology niche, has become progressively ‘smaller’. Leading the way in the ‘small revolution’ is Sony and the arrival of the NEX-C3, the world’s smallest, lightest interchangeable lens digital camera in its class.

NEX-C3 features a stylish exterior that combines solid metal casing with an easy-to-use streamlined grip shape. Surpassing the NEX-3, in weight at least, the C3’s main circuitry has been significantly shrunk to just 225g, a 6% reduction compared to the NEX-3. Although Sony insist that the image quality, functions and usability of the NEX-C3 also surpasses its predecessor. These superior qualities include a large Exmor APS HD CMOS sensor that has been boosted to 16.2 effective megapixels, meaning both stills and 720p HD video is of ‘breath-taking clarity’.

It has to be acknowledged that cameras consisting of confusing menu options seem to be an inherent annoyance of the digital camera era. Aiming to eradicate this exasperation, Sony have traded a menu option feature with a more simple rear-mounted control wheel, which enables users to instantly see the effect of any given setting previewed on the screen. Not only this, but two or more different settings can be combined to create more complex and sophisticated creative effects.

Check out DigitalRev’s review:

Forget anti-aging creams, as taking ten years off your subject’s age by the click of a switch is another favourable asset of the NEX-C3, as a built-in ‘Soft Skin’ effect miraculously removes blemishes and wrinkles from portrait subjects. Post-shoot editing is also made redundant with the NEX-C3, as a new ‘Picture-Effect’ setting allows users to add extra impact, such as colour, contrast and Posterisation, to both stills and video during shooting, so there is no need to edit images and videos afterwards.

This dainty camera’s versatility continues into its accessories, and joining the range of E-mount interchangeable lenses, is the SEL30M35, the world’s lightest life-size macro lens, weighing at an unbelievably nimble 138g. Despite its minute weight and size, the SEL30M35 features a 1:1 magnification ratio and a minimum working distance of just 2.4cm, making it the perfect accessory for capturing close-ups brimming with detail and clarity.

There is no uncertainty that Sony’s NEX-C3, in typical Sony fashion, surpasses its predecessors and competitors in quality, functions and usability, my only criticism is its size and weight are so light, it almost seems ‘unnatural’ for a camera. Oh, and Sony has yet to have informed us of the price of the NEX-C3.