Combine the words Tweetminster and Creamfields and what do you get? A rather boring and predictable anagram of the two enterprises – ‘Tweetfields’. This is, nonetheless, the name Tweetminster and Vodafone VIP have come up with in their creation of the first ever Twitter aggregator for music festivals, www.tweetfields.com.
With more than 450 in the UK alone, music festivals have come a long way since the first ever Glastonbury took place in 1970 when you got a pint of milk with your ticket. Given the rising prominence and popularity of music festivals, it was only a matter of time before a site dedicated to ‘delivering the definitive information feed to music fans across the festival season and beyond’ occupied the wires and satellite links of the World Wide Web.
Tweetfields essentially works by identifying some of the most influential figures in the festival ‘Twittersphere’ and pooling and monitoring the content shared by these resources on one site. This information, analysis, news and developing trends are live and updated in real time – a bit like a live weather forecast site but infinitely less important.
So where does Vodafone fit in? Well the communication giants such as Orange and Vodafone have been increasingly involved music sponsorship events, such as Orange Glastonbury, Vodafone VIP and O2 Academy. Evolving this trend Tweetminster is working with Vodafone to power Tweetfields, consolidating Vodafone VIP’s position as a festival innovator and building on the company’s sponsorship of 11 festivals in the UK throughout the year.
So what will Tweetfields bring to the thousands of festival fans out there? Well as well as being informed about new trends and performances, visitors to Tweetfields will be offered the hottest tickets and ‘money can’t buy experience’ service through 48-hour advance access to festival tickets and on-site benefits, including a Vodafone recharge truck and Vodaafone VIP viewing platform – Who said that music festivals had returned to their ‘hippy’ roots after being colonised by the middle classes?