It’s easy to make fun of celebrity chefs, especially Jamie Oliver – ask any lazy comedian. But it’s also worth noting that as a nation a lot of us eat *terrible* food when we really don’t need to. There’s a fallacy that good food is expensive and time-consuming and Mr Oliver has gone out of his way to disprove that through a series of TV shows, books and, because he is a thoroughly modern man, apps.
After some successful adventures on the iPhone, Jamie Oliver has landed on the iPad (as an interesting side note, despite all iPhone apps being able to run on the iPad, the awful looking nature of 2x blown up apps on the iPad – Apple’s way of telling devs to go make iPad apps – seems to have been a remarkable success). With a new step-by-step interface, Jamie’s Recipes for iPad makes cooking a nerdy pursuit involving touch screen computing … and therefore awesome.
The app, designed and developed by Jamie Oliver and Zolmo, includes a growing collection of 120 step-by-step recipes, is replete with step-by-step photography and has exclusive videos with cooking tips, hints and techniques. It’s as if Jamie Oliver were in your kitchen giving you directions. Only less annoying (I told you it’s easy to make fun of him).
“I’m so proud of all the people who tell me that their lives have been made easier thanks to my apps.” said Jamie. “By taking out the guesswork and making everything really clear, we’ve been able to introduce a whole new audience to cooking. With this app I wanted to take it to the next level – it’s not only easy, it’s great fun too”.
The interface is designed specifically for the iPad, with each recipe into bite-sized steps (pun fully intended), each with high-resolution photography and voice-prompts from Jamie. In an interesting business move, the app is free and comes with a taster pack (pun once again fully intended) of 10 free recipes. There is an app store with recipe packs available for a limited period for a special launch price of 69p (normal price £1.49). Each pack includes at least ten delicious recipes and a video tutorial. Packs available to buy now include Classic Comfort Food, 10 Minute Meals and Tasty Tray Bakes.
Additionally, a range of comprehensive video tutorials guide cooks through techniques such as Knife Skills to Carving a Roast.
Jamie’s Recipes for iPad out now.