Amazon launch 6th gen “Kindle Paperwhite” touchscreen e-reader

When Michael Cronan was asked to name Amazon’s new e-reader, the branding consultant suggested Kindle. Kindle, as we know, means “to light a fire” and Cronan felt it would be an appropriate metaphor for reading and intellectual excitement. Since the original Kindle was released in November 2007, six generations of the Amazon e-reader have followed. … Continue reading Amazon launch 6th gen “Kindle Paperwhite” touchscreen e-reader