IXUS 510 HS and 240 HS: Canon taking advantage of Apple’s domination

When a new camera comes on to the market, it’s a bit like when another car makes its way onto the pages of AutoTrader, there’s so many of them available you don’t really notice it. This is why advertising publications such as AutoTrader offer ‘boxed ads’, with the presumption that an ad in bold with a box around it will be more ‘noticeable’ to the skirting eye of a potential buyer than a ‘normal’ ad. In the world of digital cameras however, to be noticed, a camera really has to stand out in either its spec, design, or preferably both.


Being a world leader in imaging products and solutions, Canon is certainly no stranger to producing cameras that ‘stand out’, and Canon’s latest digital ventures are no exception. The announcement of the new IXUS 510 HS and the IXUS 240 HS digital cameras have caused mild excitement to erupt among the digitally-minded, namely for their inbuilt Wi-Fi feature and their ability to transfer photos to Apple gadgets – wirelessly.

Now given the global domination and popularity of Apple products, any company that syncs their products in some way to Apple devices, has to be a wise one. The new ‘CameraWindow’ application enables users to upload and share photos with ease via a Wi-Fi connection by sending them to iPhones, iPads and iPod Touches.

Both the new IXUS models have a 3.2 inch PureColor II touchscreen, meaning that operating the new UXUS models is achieved without the frustration more ‘fiddly’ touchscreens can create, and, in possessing Canon’s Touch Shutter Technology, users can touch the screen to take a photo. Full HD 1080p quality videos are achievable with the new cameras, as they both have Canon’s latest Digic 5 image processor incorporated.

But let’s not cut to the chase, which one out of the IXUS 510 HS and the IXUS 240 HS is the better camera?

Whilst both cameras feature Canon’s Intelligent Auto Stabilisation technology, ensuring that even after a heavy night out your pictures don’ suffer from the DTs, as well as both featuring Canon’s ZoomPlus digital, the 510’s superiority over the 240 lies within the fact its zoom stretches to 21x compared to the 240’s 10x zoom. Not only this but the 510 offers a 28mm wide angle lens and a 12x optical zoom rating, whereas the 240 offers a 24mm wide angle lens and a 5x optical zoom rating.

This superior lens and image sensor will cost you though, as the IXUS 510 HS cashes in at £349 and the IXUS 240 HS costs significantly less at £279.

Oh and one more difference between Canon’s latest digital cameras is their release dates – the 240 being in March this year and the 510 being available from April.