According to the UK Tea Council, the British consume 165 million cups of tea every day or 60.2 billion per year. According to product development company Cambridge consultants we are not doing it right. Cambridge Consultants has developed a capsule based tea brewing system that promises perfect cups of tea every time via a one button touch system.
Before you scoff, Cambridge Consultants do have a history with this sort of thing and one of its many achievements was helping to create the first round tea bag.
Tê (I love your accent) is based on a traditional tea brewing method – “but with the convenience of a disposable capsule”. I’ve never found tea bags to be that inconvenient Tê’s ability to reduce brew time and increase drink quality.
Cambridge Consultants poured (pun detected) considerable brainpower into analysing how tea can be brewed differently from the traditional teapot or tea bag method. The key to Tê is a specially engineered recirculating pump technology which is incorporated in the simple capsule – for maximum convenience and minimum mess.
“Whilst coffee systems have seen a significant amount of innovation over the last decade nothing has changed in tea brewing, leaving the tea drinker almost forgotten about. We saw a real opportunity to use our experience in the beverage industry to level the playing field and make a step change in this category.”
Edward Brunner, Group Leader of the Industrial and Scientific Group at Cambridge Consultants
Tê brews in just two minutes, which is apparently half the time of a traditional tea pot. It also gives you control over the strength and flavour of your cuppa. The cost of the machine has obviously yet to be determined but they are targeting the lower end of the price range for similar coffee devices – with capsule cost mainly depending on the type of tea leaves selected.
“Contrary to other tea machines on the market, this is based on a genuine tea-brewing process – rather than simply a ‘single-pass flow’ with fresh water. The technology process has been developed with black teas but has the potential to be used across a range of herbal and fruit teas, and other hot drinks.”
Cambridge Consultants will be demonstrating the Tê machine at CES 2013, January 8-11, in Las Vegas.