Tesco enter tablet market with launch of “Hudl”


Tesco’s continued push to capture some of the burgeoning digital entertainment market has seen the supermarket giant launch its own budget Android tablet called Hudl. Presumably pronounced Huddle, the 7-inch tablet retails for just £119 – but despite the credit crunch price tag it actually has a lot going for it.

At the forefront of the tablet is full access to Tesco’s range of digital services from Blinkbox to Tesco’s banking, and more. These Tesco-only apps can be accessed via tiny a T logo that is placed in the bottom left of the task bar. Apart from that minimal change the tablet is pretty much running a stock version of Android 4.2.2.

Hardware specs are impressive for the price, too, there’s 7-inch display, with a resolution of 1440×900. That works out as 243 ppi which Is some way off the new Nexus 7 – but it isn’t actually that far behind Apple’s iPad with Retina Display which manages 264 ppi, but cost 4 times as much.

The tablet comes with Android Jelly Bean 4.2.2, paired with a quad-core Rokchip 1.5GHz processor. According to early hands-on reports, PC Advisor noted the tablet was a bit “laggy” whilst surfing the web but commended its speed considering the price.

Storage-wise there’s 16GB of internal storage – though only 12 is available to the user. Thankfully Tesco hasn’t short-changed on expandable storage, as there’s a micro-SD slot meaning storage can be upped to a healthy 48GB quite simply.

Elsewhere, you’ll find two cameras – one on the rear and one on the front. The rear camera is a flash-free 3-megapixel camera and the front snapper comes in at 2-megapixels, perfectly adequate for video calls and the like.

On the face of it, Tesco’s Hudl ticks all the boxes for a great family tablet. Despite the low price-point there are even some clever touches like the inclusion of a mini-HDMI port, dual Wi-Fi antenna, GPS and Bluetooth 4.0.

Basically it has everything that you’d expect find on a modern tablet – minus the brand name – which considering this is Tesco’s first stab at a tablet is quite an impressive feat.

With Tesco’s offering its own digital services and products, Hudl is clearly aimed at consumers who might be considering the more expensive Nexus 7 or Amazon’s Kindle. Compared to the Nexus 7, Google’s effort wins hands-down on the spec sheet, but up against Amazon’s effort you’re getting a cheaper tablet and, crucially, it has full access to the Google’s range of services including millions of apps – something Amazon’s Kindle HD doesn’t offer with the Amazon’s walled-garden approach to Android.

Tesco has announced it’ll also double the value of ClubCard vouchers that are put towards a Hudl purchase, meaning customers can pick one up for free if they have enough points for a £60 voucher, which is incredible value for money all thing considered.

Tesco’s Hudlu will go on sale at 1,000 Tesco stores from September 30, costing £119, and it comes in pink, blue, purple and black.