IFA: The Philips ‘HomeCooker’ from Jamie Oliver

Following a morning spent with Dell, we headed to the Philips booth for their midday press conference. While there was plenty of fanfare relating to the company’s new series 9000 and 6000 series TVs (produced in conjunction with TPV Technology of Taiwan), the thing that caught our eye was none other than Jamie Oliver – wearing one of his trademark checkered shirts.

Jamie came on stage to promote his new range of Jamie Oliver cooking products, including items like a 1000W food processor and hand blender. However, his headline product was the Jamie Oliver HomeCooker. Billed as a new way to cook healthily in a busy home, the HomeCooker both cooks and stirs for you.

It comes in a choice of black or white, with a companion chopping tower to help speed up the preparation process. The chopping tower comes with a selection of five blades, to chop, grate or slice a required for each individual ingredient.

Click image to enlarge

In the demonstration we saw a variety of meals were prepared, including a quick 10 minute South Indian prawn curry, chilli con carne and vanilla rice pudding.

It can cook and stir a main meal in the base while steaming an upper layer- ideal for cooking rice or vegetables above a main course. The device also includes a timer feature to shut off the heat once the cooking time is up and it can be dissembled easily, with dishwasher friendly components.

We were informed that the product is out now (or will be very shortly) in the UK and the price for the full package (i.e. including the chopping tower) would be around £350.

Update: Check out the video of the HomeCooker that we shot at IFA 2012: