LG bring World’s first curved 4K OLED TV to the UK

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LG Electronics have announced the forthcoming arrival of what they’re calling the “World’s First Curved ULTRA HD 4K OLED TV in the UK”. Technically it’s going to be two TVs, a 77” and 65” model, both of which are due to go on sale from October.

Both models combine Ultra HD 4k (3840 x 2160 pixels) with LG’s proprietary WRGB OLED technology.  The mammoth 77” headline model is the recipient of the highly-prized Best of Innovations at CES 2014 and is reported to be the World’s largest screen of its kind.

The colour temperature of each pixel is automatically controlled by the LG Colour Refiner, resulting in superior consistency and balance.  For high resolution viewing options, the 77EC980V and 65EC970V are equipped with LG’s own True 4K Engine Pro, which can upscale SD, HD or Full HD content into near-4K picture quality.

LG are calling these TVs “future-proof” (we would hope so at this price!) as they able to decode broadcast signals in both H.264 and HEVC H.265 formats, at 30p or 60p. A built-in decoder also makes it possible to display ULTRA HD 4K content from external devices connected via the TV’s HDMI, USB or LAN ports.

Side view of the TV
Side view of the TV

The folks over at The Register were recently invited to check out the TVs at a press event in London.  Overall their first impression appears to be favourable, with the reviewer stating that vivid, faithful colours and image clarity aside, what you also get are great viewing angles regardless of whether it’s 4K or Full HD” but as he also points out: “[…]at these prices, that’s precisely what you’d expect. 

Putting aside their concerns of the over-used display model, the team at HDTVtest were also generally in praise of these latest TVs from LG stating that:

We’d seen a lot of the demo material previously on 4K LED LCDs, and while the resolution was the same on both, the impact generated by OLED display technology was in a different league.

Guide retail prices are £19,999 for the 77” and £5,999 for the 65” LG Curved ULTRA HD 4K OLED TVs. As mentioned before, both models are set to be available “from October”.

Samsung’s S9C (Curved OLED TV) Gets UK Launch

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Looks like a 55” Pringle, actually a telly. Say hello to the Samsung S9C.

The brand’s first ever curved OLED TV – and the world’s second ever curved OLED set, following LG’s 55EA980V – the S9C is already available in Korea, parts of Europe and the US. From September 5th, it will be available in the UK.

Perhaps the largest TV-shape revolution since widescreens emerged 15 years ago, the curved design takes the lead from IMAX technologies. Mirroring the natural curvature of your eye, the idea is the screen creates more depth, allowing for a more immersive, cinematic experience. Close your eyes and you can smell the popcorn. No wait, don’t close your eyes… You’re watching the TV.

Of course it’s not just about the striking design and screen shape, the S9C has loads to boast about… Being OLED, the pixels are self-emitting. There’s no need for backlighting or colour filters and the screen’s contrast ratio is top of the range, creating more true-to-life colouring and allowing absolute blacks to grace our screen for the first time (unless you have one of the aforementioned LG 55EA980Vs of course).

There’s more; the S9C is the very first TV to offer Multi View functionality. Ever been frustrated with your partner’s viewing choice and don’t want to wait to watch your chosen show or film later? Then you’re in luck; the 55” screen can be split to show two full HD screens!

Sound clash not included; just don the 3D glasses… They come complete with full stereo speakers, allowing you to tune into your own chosen content (3D or conventional HD) and completely ignore the viewer sitting beside you.

Naturally with this type of functionality the S9C is full smart-enabled with categories for on demand programs, movies, social networks, applications, photos, videos and music. There’s also a platform for hard and software updates. What’s most interesting about the smart functions is Samsung’s own S Recommendation feature. Exploring your viewing data, it makes suggestions on other content that suits your tastes and habits.

Samsung haven’t given any prices with their announcement but, based on prices elsewhere in the world, the S9C is rumoured to go for about £6500-7000. Steep? Possibly, but not over the top considering the technology at play, plus that it’s almost £1000 cheaper than its LG competitor.

Whether the curved revolution will truly take over the TV world remains to be seen; certain tech commentators have been quick to call the shape ‘gimmicky’ and have highlighted the fact that if you’re not sat directly in front of the screen the curve will actually detract from the experience. But at a cool 55” inches, there’s plenty of space to fit all of my family. And two screens to keep us happy, too.