Samsung’s BD-DT7800 Freeview PVR: Preparing viewers for the digital switchover

I have never quite understood why companies offer cashback on their products rather than just simply dropping the price. Perhaps it has something to do with improving the cash flow of the business, as the customer pays more money in the first place and companies have a few weeks to give the consumer the cashback via a check. Who knows? This is however a tactic adopted by Samsung, who is offering £50 and £30 cashback incentives to customers purchasing various Blu-Ray, Freeview and Freesat personal video recorders. Part of the cashback package includes the new BD-DT7800 Freeview PVR.

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As of the 4 April 2012, the London TV region will start the switch over of its analogue TV to digital. Samsung claim the BD-DT7800 is the perfect solution for the digital switchover, as it plugs straight into the aerial to receive Freeview in high definition picture quality.

Possessing twin HD tuners, viewers can watch a programme in high definition, whilst recording another. Viewers can then even edit their recorded programmes via a 500GB built-in hard disc drive. A ‘scene searcher’ feature allows users to fast forward or rewind scenes in films or in programmes by simply clicking on the thumbnail shots.

Having the ability to interact online and engage in social networking sites is an almost inherent component of new technology, regardless of its form. With Samsung Smart Hub built-in, the BD-DT7800 enables users to chat with contacts on Skype, Facebook and Twitter, as well as giving them access to thousands of films online, and, with a built-in Wireless LAN, users can connect to the Web, wire free.

The BD-DT7800 can also act as a storage device as it can back-up files from other sources. Not only this but Samsung’s new Freeview PVR can create an immersive 3D experience, by, via a pair of infra-red powered 3D glasses, converting 2D content into 3D.Quite a package really, makes me wonder why Samsung feel the need to resort to cashback incentives.