Since 3D glasses were first invented in 1953, the 50s and 60s became the “golden age” of 3D viewing, which became a prominent feature of American cinema. 3-dimensional technology has since fallen in and out of popularity. At present we are witnessing a renewed surge in demand for the surreally realistic experiences 3D technology offers, so much so that we are embarking on a second golden age of stereoscopic production and screening.
Sharp is at the heart of 3D’s ‘second revolution’, with the announcement of a stunning range of 3D products, covering diverse media formats, which makes you wonder how some of these products could possibly encrypt 3D conventions. Particularly perplexing is the inclusion of 3D mobile phones as part of Sharp’s ambitious 3D tech range. Proudly fronting the range is what has been dubbed as “the next generation of mobile phones”, whose 3-inch liquid crystal display screen plays 3D animations, touch screen panel flicks through a gallery of 3D pictures, and a smaller screen connects to a 3D video camera.
In the second wave of a technological love affair with 3D, 3-dimenional TV sets are at the vanguard, with companies cavernously competing and vying to create the best 3D effect. The presence of many 3D sets on display at this year’s CEF vouches for the contemporary demand for 3D television. Although it has to be said Sharp have ‘got the edge’ in the 3D TV stakes, with the unveiling of the world’s first 3D LCD TV, which uses four primary colors instead of three. Using CG-Silicon technology, Sharp claims its new 3D LCD TV is 80 percent brighter than standard models and is the brightest in the industry.
But let’s cut to the chase, as the biggest beauty of Sharp’s 3D range is that the Japanese manufacturing giants have kissed goodbye to having to wear the red and yellow 3D glasses, which became synonymous with being found in cereal packets on the 1980s. The most off-putting feature of 3D viewing is the prospect of having to wear these ‘jester’ glasses in order to capture the 3D experience. Recognizing users’ objections to looking foolish and technologically banal, Sharp developed CG-Silicon technology, which shrinks the size of wiring, enables a brightness of 500 cd/m2, which is twice the brightness of previous 3D mobile displays. Incorporating a display known as parallax 3D, Sharp’s ingenious 3D applications can be electrically switched from their autostereoscopic mode, which provides 3D vision without the need for glasses, and a full resolution 2D mode – You can believe it when you read Sharp have been studying this technology since 1992!
Rumor has it that Sharp’s unrivalled monopoly in the field of 3D will equip Nintendo’s forthcoming 3DS gaming console, which is due to be released next spring and will feature games in 3D, although this has yet to have been confirmed and remains speculation. Although one thing is for sure, if Sharp is involved with Nintendo’s new portable, it will promise to be a spectacular spectacle without the need for spectacles.