Web Performance and E-Commerce


Statistically, the world of e-commerce has never seen so much action. For e-retailers looking to make a living from their online services, this should be really good news. It was reported that at the end of 2012, Black Friday and Cyber Monday saw an impressive total of 57.3 million visits to online retailers across the United States. This led to a total of $172 billion in sales. At the same time, access online rose significantly in the world of mobile devices – increasing by 18%. For those operating e-retail sites, this is a pretty extraordinary time to make money. The problem is that the importance of web performance is not as widely known as it should be, meaning that businesses are effectively losing money that they could be making. Load time is a massive factor when it comes to browsing the web, and users won’t stick around if a site is wasting their time.

Web Performance

As the online world grows, content is becoming increasingly linked with how it is presented and rendered within the browser. It all comes down to how the user receives it. For this reason, improving web performance might be the most important thing for e-retailers right now. When the content and layout of a site is perfect, it would be such a shame for it to suffer from a failure to effectively deliver itself to potential consumers. To make best use of the business that e-commerce is capable of bringing, enhancing website performance is absolutely crucial. According to studies, 57% of consumers don’t stick around for more than three seconds after they’ve clicked on a link. A user might miss out on the opportunity of a lifetime simply because that website won’t load in a matter of seconds. Imagine the business lost out of slow loading time?

Monitoring and Testing

All services online have a great opportunity to enhance web performance. With a bit of time, e-retailers can look into the vast amount of website monitoring companies widely available – functioning to provide the tools needed to really make a difference when it comes to site delivery. Monitoring works in a unique way, providing retailers with a way into the specific site through the eyes of their users. Essentially, the monitoring that takes place allows retailers to gain a user’s perspective on the performance on their site across a myriad of data centres, working with that in mind. Website performance monitoring services are also widely available, giving retailers a good idea of how their site might handle an increased amount of traffic at any given time. Knowing how significantly an increase in clicks slows the site’s load time is infinitely important when it comes to successfully maintaining any website.


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