Apple-iPhone-5

Apple’s iPhone 5: Tracking media (over) reaction

Another year rolls by and the media circus around Apple’s iPhone has once again rolled into. And I appreciate that I am just another clown squeezing into this impossibly small car. The predicitable pattern happens year in, year our. The press trawl through Apple’s bins sniffing for clues about what the next iPhone might be, baseless speculation reaches fever pitch and then inevitable disappointment from the pitchfork wielding corners of the internet sets in – lambasting Apple for not having better locks on their bins and complaining that after reading hundreds of pre-announcement rumour articles they are no surprises. It’s a cycle you can set your watch by.

Apple-iPhone-5

But behind they hype what about the actual phone? Well Apple have taken an amazingly popular, well-designed phone … and made it thinner, faster, with improve specifications and longer battery life. How dare they. I can’t believe they didn’t listen to AnonymousCommentBoy82 and hire him as CEO. Apple have a little bit of “damned if they do” about them – they were “too timid” to introduce bold but useless NFC (I have NFC enabled devices and they see very little action) but actual bold decisions such as moving away from the 30-pin dock connector were pilloried – even though there has been an inexorable move towards wireless audio and cloud storage.

So what did the pros make of the new iPhone. I didn’t get my invite in the mail (still waiting Tim) but a few of our peers in got to get a hands on with the new iPhone.

The main comment – Thin is in. T3 explain.

In the hand, the 112g iPhone 5 unquestionably feels lighter and thinner. The 7.6mm depth is impressive, considering that this smartphone is much more powerful than the iPhone 4S. However, while the aluminium/glass construction is gorgeous to look at, the reduction in weight also makes it feel less industrial and less sturdy. We’d take a lighter phone adorning our pocket any day, though.

Joshua Topolsky at the Verge concurs – this is a svelte device by anyone’s standards.

What’s most noticeable about the new device isn’t any of that, however; it’s how thin and light it is. The 7.6mm, 112-gram chassis is incredibly sleek, and exceptionally light… it feels almost too light in the hand. This isn’t just in comparison to the relatively heavy iPhone 4S — sure, the iPhone 5 may not be the thinnest phone out there as Apple claims — but this feels incredibly light against smartphones in general.

Darren Murph at Engadget was impressed by the incremental speed bump.

The new A6 chip, in typical Apple style, hasn’t revealed itself in terms of raw tech specs. But at a glance, it’s definitely quicker than the chip in the 4S. Much like the speed increases between the iPhone 4 and 4S (and before that, the iPhone 3G vs. iPhone 3GS), they won’t take you by storm right away. But, use it for half an hour and you’ll have a hard time going back to a slower chip. The transitions are smoother, switching between apps is a bit quicker and everything just generally feels incrementally faster.

Pre-orders for the iPhone 5 start from 14 September. Our take (admittedly on a phone we’ve not touched or seen)? Ignore the braying comments online. If you like the iPhone and want more of the same, then this is clearly the phone for you. If there are fundamental problems you have with the iPhone (like it’s made by Apple) then there’s nothing to see here.