First Else Smartphone: Something else?

Tech heads have been awaiting the launch of the new First Else Smartphone for months now, and small wonder. If it’s half as good as its makers Else (formerly Emblaze) say it is the iPhone had better watch out.

The biggest selling point is its new linux-based operating system, named Else Intuition. The much vaunted sPlay user interface is designed to be intuitive and allows the user to access all of the phone’s many options with a simple flick of the right thumb.

It is packed with nice touches such as one feature called ‘Silent Interaction’. If you’re busy the phone simply notifies you of the call. You can then ask the caller to decide whether it’s urgent or the kind of thing that can wait until later.

On top of that comes a lorry load of technology: 32 GB of memory, 3G and WiFi, GPS, bluetooth and a five megapixel camera.

In fact to call it a ‘phone’ seems to be something of an under-sell. Else certainly seems to think so. “Imagine a device that is not a phone surrounded by gimmicks you will not use,” says their CEO Amir Kupervas, “where the camera literally replaces your digital camera; you get real-time push email wherever you are on the globe; almost every song and film in the world is one click away; and any one of its multitude of features is reached with no more than one light gesture of your finger.”

Impressive stuff even if the right thumb operation is a little harsh on us lefties. That, though, is a minor complaint. All in all it looks mighty amazing and while it does have a name that only a mother could love, it looks set to become the big hot new gadget of 2010 – or at least it will when Else finally gets it to the market.

As yet there are no firm details about release date or indeed what it will cost. From our point of view that’s never a good sign. But at a rough guess, Else says it will be here in late spring. Until then you can allow yourself a sneak peak at www.firstelse.com.