Samsung’s second wave of smartphones – but will it exceed the first?

Samsung looks set to send a ripple in the tide of the smartphone market when it releases three new Bada OS mobiles next month. At least that is what the South Korean electronic manufacturing giants will have you believe. But is Samsung’s ‘new wave’ of smartphones really any different from the ‘old wave’?

Like the original Samsung Wave – which was the first phone to use Bada OS and has subsequently become its flagship phone – the Wave 252, Wave 275 and Wave 533, will also be run by the company’s own Bada operating system. Like the Samsung Wave these three new editions to the wave family will pack in Samsung’s Bada Apps store that operates on both Bada and Android smartphones.


Apart from some mild ‘tweaking’, nothing has been drastically improved or advanced since Samsung’s flagship Bada smartphone hit the shops earlier this year. The Samsung Wave quickly became known as Samsung’s ‘most powerful phone yet’ and did amount to some remarkable popularity.

Will its predecessors be met with a similar revere and recognition? The new Waves’ main ‘tweak’ is that all three of the ‘new wave’ screens have been changed from Super AMOLED to a 3.7 inch Super Clear LCD, which, may we add, is allegedly anti-smudge, anti-scratch and anti-reflective – a irrefutable plus point of mobile phone technology. They also all have 100MB of storage available.

Are there any deviations between the three? A couple. The Wave 533 will encompass a slide-out keyboard, whilst the Wave 575 will incorporate brand new Bluetooth 3.0.

Camera features are not only consistent throughout all three of the new models but also remain unaltered since the original Samsung Wave, which is 5MP and has 720p recording capabilities.

The apps are not confined to the Bada Apps store, as there is a Dolfin Browser 2.0 available, as well as A-GPS, Social Mapping and 3D maps. The Social Hub feature enables users to view their emails, Instant Messenger, phonebook and social networks at the same time in an integrated one-page layout.

A larger screen that claims to be scratch-proof has to be a discerning feature of any phone, regardless of whether it is smart or not. Whether this will elevate the Wave 252, 275 and 533 into similar popularity stakes of their predecessor remains to be seen.