ALCATEL launch “super-colourful affordable LTE” POP S3 smartphone


In the words of Alcatel – “Make it faster keep it POP”. The POP S3 is the latest 4G phone from Alcatel trying to compete with the iPhone 5c and its colourful design. Weighing only 130g it is pretty light, users can also personalise their smartphone with the colourful battery covers. They are described as tough  and thick enough to not feel too cheap – you get three of them to start with.

Running on Android 4.3 the POP S3 has features such as One Finger Zoom which provides easy navigation while browsing. You can also share any content from your smartphone through Miracast Wi-Fi Display and it has an expandable memory good for those who like to take pictures and store everything on the phone.

The full screen camera with its video stabilisation allows you to record Full HD to a good level of sharpness. The screen has been a bit of a talking point for its poor quality, the of an IPS screen would have been preferable, but on the flip side the POP S3 may be one of the cheapest 4G phones out there.

The phone's FlipCover
The phone’s FlipCover

Describing the feel of the POP S3, Andrew Williams from Trusted Reviews said it was:

A bit like a low-rent take on the iPhone 5C. The plastic feels a bit cheaper and front-on the S3 looks like a conventional low-cost Android, but it still looks a fair bit better than many of the affordable Huawei budget phones we’ve reviewed over the past year

Another positive from the same reviewer was that the “POP S3 features a front notification LED light and an ambient light sensor despite the price.”

Meanwhile over at CNET they commented that the POP S3’s 800×480 pixel (WVGA) display was “fine, but you will find fonts and icons not as sharp. In relation to the camera, the reviewer fairly pointed out that while the phone packs a 5-megapixel camera:

“Don’t expect to take great pictures with it. It should be adequate for shooting in bright light, but I doubt it’d be your go-to camera for important shots.”

The POP S3 is available from EE stores nationwide.  For more information regarding ALCATEL ONETOUCH please visit