Amazon Kindle sets world (well UK) on Fire

After snubbing the UK for some of its recent releases, Amazon finally extended a warm embrace to the British Isles and in fact over compensated with a slew of exciting announcements for anyone trapped on this godforsaken isle.


Kindle Fire and Kindle Fire HD
The Kindle Fire has been a states-side smash for the past year and a beefed up version of the 7-inch tablet is now coming to Blighty with a faster processor, twice the memory and longer battery life for a ridiculously low £129.

As if that wasn’t enough, the brand spanking new Kindle Fire HD is also coming to these shores. Adding an customised HD display, super fast wifi and more powerful processing whilst delivering 11 hours of battery life, and 16 GB of storage is pretty impressive. The Kindle Fire HD is only £159 so it’s not exactly breaking the bank either. The 7-inch tablet space is really heating up, and Apple are becoming increasingly conspicuous by their absence (although to be fair they are doing just fine as is).

“Not only does Kindle Fire HD feature the most advanced hardware, it’s also a service. When combined with our enormous content ecosystem, unmatched cross-platform interoperability, and standard-setting customer service, we hope people will agree that Kindle Fire HD is the best 7” tablet available anywhere, at any price.”
Jeff Bezos, Founder and CEO

The Kindles aren’t just about hardware and they have a few nice touches built into the software as well. X-Ray adds one of the best features of XBMC to the tablet world, harnessing the power of IMDb so you can eradicate all those “wait … who’s that guy … what was he in?? … it’s thingy … from Game of Thrones” moments. I have a lot of those moments. X-Ray is also available for books and with a single tap, readers can see all the passages throughout a book that mention ideas, fictional characters, historical figures, places or topics that interest them, as well as more detailed descriptions from Wikipedia and Shelfari, Amazon’s community-powered encyclopaedia for book lovers.

Old-fashioned Kindles
And if you just want the old-fashioned reading experience all-new (old) Kindle features 15% faster page turns and weighs just 170 grams. And it’s so cheap. Having a some-frills entry point experience into the world of ebooks for just £70 is pretty amazing.

But wait … there’s more
Amazon also announced that it will create more than 2,000 permanent jobs over the next two years with the opening of three new fulfilment centres in the UK. And up to 3,000 temporary jobs will also be created at the three new fulfilment centres during the Christmas peak period.