Tesco enter tablet market with launch of “Hudl”

tesco-hudl-android-tablet

Tesco’s continued push to capture some of the burgeoning digital entertainment market has seen the supermarket giant launch its own budget Android tablet called Hudl. Presumably pronounced Huddle, the 7-inch tablet retails for just £119 – but despite the credit crunch price tag it actually has a lot going for it.

At the forefront of the tablet is full access to Tesco’s range of digital services from Blinkbox to Tesco’s banking, and more. These Tesco-only apps can be accessed via tiny a T logo that is placed in the bottom left of the task bar. Apart from that minimal change the tablet is pretty much running a stock version of Android 4.2.2.

Hardware specs are impressive for the price, too, there’s 7-inch display, with a resolution of 1440×900. That works out as 243 ppi which Is some way off the new Nexus 7 – but it isn’t actually that far behind Apple’s iPad with Retina Display which manages 264 ppi, but cost 4 times as much.

The tablet comes with Android Jelly Bean 4.2.2, paired with a quad-core Rokchip 1.5GHz processor. According to early hands-on reports, PC Advisor noted the tablet was a bit “laggy” whilst surfing the web but commended its speed considering the price.

Storage-wise there’s 16GB of internal storage – though only 12 is available to the user. Thankfully Tesco hasn’t short-changed on expandable storage, as there’s a micro-SD slot meaning storage can be upped to a healthy 48GB quite simply.

Elsewhere, you’ll find two cameras – one on the rear and one on the front. The rear camera is a flash-free 3-megapixel camera and the front snapper comes in at 2-megapixels, perfectly adequate for video calls and the like.

On the face of it, Tesco’s Hudl ticks all the boxes for a great family tablet. Despite the low price-point there are even some clever touches like the inclusion of a mini-HDMI port, dual Wi-Fi antenna, GPS and Bluetooth 4.0.

Basically it has everything that you’d expect find on a modern tablet – minus the brand name – which considering this is Tesco’s first stab at a tablet is quite an impressive feat.

With Tesco’s offering its own digital services and products, Hudl is clearly aimed at consumers who might be considering the more expensive Nexus 7 or Amazon’s Kindle. Compared to the Nexus 7, Google’s effort wins hands-down on the spec sheet, but up against Amazon’s effort you’re getting a cheaper tablet and, crucially, it has full access to the Google’s range of services including millions of apps – something Amazon’s Kindle HD doesn’t offer with the Amazon’s walled-garden approach to Android.

Tesco has announced it’ll also double the value of ClubCard vouchers that are put towards a Hudl purchase, meaning customers can pick one up for free if they have enough points for a £60 voucher, which is incredible value for money all thing considered.

Tesco’s Hudlu will go on sale at 1,000 Tesco stores from September 30, costing £119, and it comes in pink, blue, purple and black.