‘Blag’ a great photograph with Sony’s new Bloggie range

Despite the fact many of us regard ourselves as secret ‘David Baileys’, the growing popularity of wonderfully simple yet highly effective pocket cameras, is evidence that for the less talented of photographer a camera that is easy to function yet shoots in high quality is paramount. It is within these dominions where Sony’s three new Bloggie cameras excel, being ‘wonderfully simple’ to shoot and share.


The new Bloggie, Bloggie Duo and Bloggie 3D models (MHS-FS1, MHS-FS2 and MHS-FS3), boast an abundance of features without including the ‘functioning complexities’ many feature-packed gadgets suffer from. Producing grainy pictures, particularly in poor light conditions, have long been a bane of a photographer’s – amateur and professional – work. By incorporating a sensitive “Exmor” CMOS sensor, Sony’s new Bloggies will achieve photographs crisp in detail, even in the most challenging of lighting conditions.

Being unable to record videos and capture a ‘classic’ still shot, is another pervasive annoyance of modern-day cameras, excluding, that is, the three new Bloggies, which, by featuring Dual Record, enable video shooting and photo capturing run simultaneously.

Auto Focus is an ‘of the essence’ feature of modern cameras, enabling even the most clueless of photographer to get it half right. Naturally Sony’s Bloggie HD range includes the auto focus capabilities of more conventional cameras. But where the Bloggies put the ‘conventionals’ in the shade, is that they also feature an Auto Macro, enabling hesitant photographers to focus sharply on objects as close as four inches away and create a corker of a shot.

Other prominent features include freestyle shooting and playback to automatically adjust GUI for both horizontal and vertical shooting and viewing, and a “Share it Later” function, to tag the photographs and video clips you want to upload and post the next time you are online.

But Sony’s ‘wonderfully simple’ new range of cameras most remarkable characteristic lies within the Bloggie 3D, the ‘world’s first’ 3D camera. Sony has never been shy of ‘raising the roof’ on technology, and with the Bloggie 3D (MHS-FS3), the company is certainly ‘paving the way’ in 3D entertainment. This highly innovative camera comprises of two image sensors, two lenses, stereo microphone and built-in LED light to capture astonishingly stunning 2D and 3D images and videos.

In conclusion, these stylish, simple and fun HD cameras provide intuitive, high resolution and high quality photography, seamless integration with social media, straightforward web sharing capabilities and are exceedingly effortless to work.
Excited? Well you’ll have to wait a short while, as the MHS-FS1 and MHS-FS2, both with 4GB of internal memory, will be available from March 2011 and the MHS-FS3, with 8GB of internal memory, will be available from April 2011.