Style wins over substance with GE’s Create by Jason Wu

Unless you’re up there in the Hollywood ranks of Natalie Portman, Drew Barrymore and Diane Kruger, your only hope of getting hold of something designed by fashion designer Jason Wu is the latest GE digital camera to hit the catwalk – the Create by Jason Wu.


Promising simplicity and style, and launched during Graduate Fashion week, this good-looking machine has a 12mp sensor and can store more than 1,000 images on its 4GB internal memory.

And if, like me, you seem to spend more time looking for the connecting cable than actually taking pics, you’ll be glad to know that the USB plug is built into the side of the snapper, so you can instantly plug it into your (hopefully equally stylish) laptop or PC. It even recharges its battery while you have the camera tethered. The battery is built-in, along with the memory, so there are no extra compartments to open. What could be simpler?

The tech industry seems to be jumping on the fashion bandwagon – back in January Polaroid announced that Lady GaGa would be its new creative director – so it’s no surprise that General Electric (GE) has teamed up with the 27-year-old designer, who created a stir with his one-shouldered chiffon gown worn by Michelle Obama at the Inaugural Ball.

The Create comes clad in Jason Wu grey leather, though it’s a shame that UK buyers won’t be able to get their hands on some of the more colourful versions available overseas. The pouch doubles as a lens cleaner and GE says the Create also sports “elegant wrist and neck straps”.

The rear LCD measures 2.7in and there’s a 3x optical zoom. It’s a fully automatic camera, so great for the point-and-shoot crowd, but frustrating for anyone who wants any control over their images. Not the most highly specced compact camera we’ve seen, but this model is more about style than substance.

Available this month, its £169 price tag makes this an affordable way for the style-savvy to get their paws on a Jason Wu design, although it’s unlikely to win any accolades from serious snappers.

More serious photographers should look out for the GE Power E1480W, due out in July, which will feature a 14mp sensor, 3in LDC screen, optical image stabilisation and 8x optical zoom. And for the active among you, the waterproof G5WP comes in sturdy metal, with a 12.2mp sensor to take pictures underwater, and anywhere else you fancy.