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PURE music’s Spotify rivial

PURE has launched an online music service to rival the likes of Spotify.The cloud-based on-demand service will let users browse and listen to millions of tracks. They’ll be able to organise and play as many tracks and albums as they want on multiple devices, including PURE’s range of eight internet-connected digital radios PCs and Macs via the PURE Lounge internet radio and media portal (www.thelounge.com) and on smartphones running the PURE Lounge app.

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Another feature of the service is PURE Tag, which lets you bookmark tracks you hear on the radio, and find out more about the track and artist using the search and recommendation facilities of the PURE Lounge, to discover more about the artists and their back catalogue, podcasts, or even discover similar and related artists. This is an updated version of PURE’s FlowSongs music tagging service, which was launched in 2010.

Your choice of albums and tracks can be dragged and dropped into playlists, which will automatically be kept synchronised across all of your PURE Music listening devices. Playlists can be shared with social networking contacts on Facebook and Twitter.

There will be one price to start with – £4.99 – but be aware that there is no caching offered as yet, so you won’t be able to experience offline play. As more functionality is introduced, PURE will introduce a tiered pricing structure.

PURE Music went live in December and you can register your interest at www.thelounge.com/puremusic