Auto Trader Goodwood Festival of Speed app

Auto Trader invited us to have a play with their new Festival of Speed app and have a general chat about the world of app development.


The first ever official Goodwood Festival of Speed mobile app is a free-to-download app and is the UK’s first augmented reality racing game. If you’re familiar with area you’ll recognise the iconic Goodwood hill climb. The app is also a good example of event driven app design and is a great way to enjoy the festival (if you’re actually going to the festival you can win an Alfa Romeo MiTo Quadrifoglio Verde at the Auto Trader stand).

We had a quick play of the game (which incidentally I am *terrible* at) and were impressed by the app design. You place the camera over an image of the track and it becomes a 3D race course. Whilst the game play is fairly simply, the augmented implementation is pretty impressive and it’s quite handy to be able physically move youself when trying to negotiate a corner.

But the app is not all fun and games and also guides visitors around the Goodwood Festival of Speed, taking place 28th June to 1st July 2012, with the latest information on timetables and events. I have have zero interest in cars but am fascinated by good app design and the event planning functions of the app are really smooth, with maps, reminders and information layed out in an incredibly smooth manner that I’d like to see employed on all all festival apps.

“As well as the stand at the show, we developed the app to ensure visitors had an interactive experience of the show as well as some fun with the augmented reality racing game which is also great to play with a couple of friends.” Jonathan Williams, Consumer Marketing Director at Trader Media Group

The official Goodwood Festival of Speed iPhone app from Auto Trader is available to download for free from the Apple App Store.