Sky Sports has launched a new app to coincide with the start of the new football season, offering features aimed specifically at fans watching games in their local pubs. Included in Sky Sports Pub Challenge is a pub finder for locating big-screen TVs and a variety of games and activities to play once you’ve been checked in to a nearby watering hole.
The emphasis is on adding a competitive prediction element to a match — you can take on your friends and anyone else who happens to be using the app in the same venue. “We’re expecting Sky Sports Pub Challenge to be a big hit with people who like to watch the big games with friends down at the pub,” said Sky’s David Rey. “It’s a rewarding and sociable way for people to get into the action and make the most of match days down at their local pub.”
Not only do you get bragging rights if you make an accurate score prediction, there’s money on the table too: monthly prizes up to £2,500 can be won and there’s a grand end-of-season prize of £20,000. Free tickets to Barclays Premier League games are also on offer for those who know their football.
Having an app that can quickly pinpoint a Sky Sports pub in an unfamiliar location is reason enough to download it; the trivia games and prediction leagues are an added bonus that should appeal to groups of supporters who head down to the pub to enjoy (or suffer through) matches on a regular basis. According to Sky, over 2.2m of us watch live sport in the pub at least once a week. With many venues now offering Wi-Fi as well as a variety of beers, you might not even have to rely on a dodgy mobile connection to get involved.