After a couple of ‘that’s all folks’ teasers, the final presentation from the Samsung Unpacked event was the UK’s Damian Cusick. It was his job to announce the new range of Windows 8 (and RT) friendly products – known as ‘Ativ’.
First up we had the Ativ Smart PC and Smart PC Pro which are billed as having the portability of a tablet with the performance of a PC. Their headline grabbing feature, which isn’t overly original, is the ability to detached the screen from the keyboard – thus giving you either a tablet or a more traditional laptop.
The Pro version was the one that caught our eye and comes with an Intel Core i5 processor, 11.6” full HD (1920×1080) display as well as a USB 3.0, mHDMI and miniSD port. The Pro was shown as coming with 4GB RAM, 256GB SSD hard drive and up to 8 hours of battery life. In terms of size, the Pro comes in at 11.89mm thin and weighs 884g. The Ativ Smart PCs are also geared up to work with the aforementioned ‘S Pen’ enabling you to write on the screen as well as to access other S Pen related functionality.
Next up was the Samsung Ativ Tab which promises to give you a PC experience on a tablet. It achieves this through its Windows operating system and the fact it comes with Microsoft Office pre-installed. In terms of dimensions, the Ativ Tab is 8.9mm thick and weighs 570g – over 300g lighter than the Ativ Smart Pro. Samsung showed the product as coming with a 8200 mAh battery but, interestingly, didn’t specify a maximum battery life. Other features of the ‘tab’ include support for SkyDrive as well as a USB and uHDMI port.
If you ignore a small update to the Series 9 laptop, the final product launch of the evening was the Samsung Ativ S smartphone. As you’ve probably gathered by now – this combines the experience of a PC (i.e. Windows and MS Office pre-installed) with that of a Samsung phone. The device itself will come with a 4.8” Super AMOLED HD display. It’s 8.7mm thick, 137.2mm long/high and 70.5mm wide.
Here are some additional photos showing the Ativ Smart PC Pro and Ativ S:
Check out our other coverage of Samsung @ IFA: