Not content with merely sponsoring London Fashion Week, Vodafone UK have gone one step further and collaborated with British designer Richard Nicoll to produce a women’s tote bag that also doubles as a phone charger. The bag was revealed at LFW on Monday as part of Nicoll’s Autumn/Winter 2012 collection.
The designer, whose previous clients include Julianne Moore and Kylie Minogue, has solved a long-running issue for women everywhere, who need to use their smartphone or tablet while on the go, by merging style with practicality. “We wanted to create a collaborative product that fused fashion and technology,” Nicholl explained. “The recharging bag is especially relevant for my collection this season, because it’s about the notion of work and all its facets in modern times. Vodafone have helped bring this idea alive in a way that we never could have done ourselves.”
The bag charges items magnetically; users simply pop their phone or tablet into the bag’s inside pocket and attach it to one of the cables inside. These are retractable, so the phone can still be used while it’s charging. The bag holds enough charge to power a smartphone for a couple of days; once exhausted, it recharges using a magnetic charger attached to the outside of the bag.
A Bluetooth-enabled LED charm hangs off the bag’s strap and indicates when you have incoming calls, text, notifications, and how much battery life remains. While the design might not satisfy all tastes, the bag is manufactured using quality leather by British leather goods company Tusting.
Vodafone UK’s Director of Brand Marketing, Danielle Crook, said: “Our partnership with Richard Nicoll has resulted in a first for the fashion industry and a unique initiative for women everywhere who want to keep connected.” During LFW so far, Vodafone has kept attendees in touch by providing charging benches underneath the front row of each show; this bag takes that concept and applies it on a national scale. Next step: the phone-charging man satchel.