Samsung’s Diva S7070 targets fashion-conscious females

Samsung has launched a new fashion phone aimed at teenage girls and style-focused young women.  The appropriately-named Samsung Diva (S7070) focuses on eye-catching looks, with a pearly white quilted-effect back cover reminiscent of the classic Chanel design, and a diamond-shaped crystal navigation button on the front.

Designed to cope with the constant need to be in touch with friends, the phone comes with Facebook and MySpace fully integrated and easy to access, so there’s no need to miss out on the latest goss.

Even the 3.2 megapixel camera has been designed to appeal to the female hankering for perfection as it comes with a ‘Beauty Shot’ mode, which allows a little bit of sneaky airbrushing.  There’s also a ‘Lomo effect’ mode to turn photos into works of art.  The ‘wish list’ function allows the user to make a shopping list, assigning prices and order of priority – the idea being that it helps keep track of budgeting when the need for a shopping spree gets too much.

There are a couple of features that aren’t just designed to appeal to young women’s vanity, some are considered to be safety features too.  SOS Message sends a direct message or call to an assigned security service, or there’s a ‘fake call’ that will ensure your phone rings when you need it to – although this may be more useful for getting out of awkward first dates than anything else.

Aside from that, the phone has a 2.8” screen with touch sensitive display, internet browser, audio player, FM radio and song recognition services.  It’s not the most technical of phones, with no 3G  or WiFi support, but then that’s unlikely to be the priority for someone who is considering buying it.

As an added incentive to get the Diva into the maximum number of oversized handbags, there are limited edition goodies to be had if you buy it from Carphone Warehouse and O2.  The Carphone Warehouse offers a number of Benefit foundations and concealers, while O2 is offering a free 12-month subscription of iSUBSCRIBE and a DVD of ‘The September Issue’.

If the fashion aspect is key but this phone is too girlie for you, there are other phones to consider.  Alternative collaborations include Samsung’s ventures with Armani, the LG Prada phones, the Jalou from Sony Ericsson and Dolce & Gabbana, or the budget-busting ‘My Dior’ from Christian Dior.  If it’s the unashamed girlieness of the phone you love, then consider the Nokia 5530 Illuvial Pink, the pink Samsung S3100 Slider or the lilac Samsung Jet.