There was a great article in Ars Technica about the problem’s Apple have been having with their once legendary secrecy, with their every expanding supply chain creating holes in their airtight veil of mystery. I know the feeling. There was a genuine excitement to Apple launches of yesteryear, where new products would be a genuine surprise and the big reveal of “one more thing” could send bloggers into a flurry.
However the before and after from last night’s “a little more to show you event” is pretty much identical. I had the same complaint after last month’s iPhone 5 announcement. Nevertheless, whilst Apple might be slipping in terms of security, their engineering game is still pretty tight.
I’m writing this on what is now the old 27″ iMac and boy does it look chunky. Once (about 14 hours ago) it was a svelte dream-machine and the cornerstone of my home office, it has now been rudely superseded by the ridiculously thin new iMacs, which are 80% thinner than the flabby beast before me. The screen is also directly bonded to the underlying IPS panel, with less bezel and less glare, as well as less weight (I had to carry an old iMac through Stratford in the middle of the London Olympics so I can appreciate this the most). There’s also a cool new Fusion Drive that combines solid state and spinning hard drive technology, monitoring usage to make sure your resources are appropriately managed.
I have a hard-working Mac Mini stowed under my TV, working it’s little socks off as a media server, with SickBeard, SABnzb and Plex all playing nicely together to deliver a futuristic viewing experience. Last night’s update crams the baby Mac with 2.5GHz dual-core Intel Ivy Bridge i5 with 4GB of RAM and a 500GB hard drive, or a 2.3GHz quad-core Ivy Bridge i7 with 4GB of RAM and a 1TB hard drive. Faster ram, more CPU and more storage are all welcome additions and now Mac Minis are packing Ivy Bridge there is the welcome addition of USB3.0 and Thunderbolt. Pricing remains remarkably cheap for a Mac.
The 15″ Retina MacBook Pro was an instant object of desire when it was unveiled in June and now those of us with slightly smaller backpacks can join the Retina party. The 13″ Retina MacBook Pro also gets some Ivy Bridge love and an all-around spec bump, with its connectivity options (USB3, thunderbolt etc), brought well and truly into the modern age.
Have a “new” iPad? Not anymore as the iPad 3 has been upgraded 6 months in with a faster A6X processor, annoying (yet ultimately useful) Lightening port, and an upgraded LTE chip that should be compatible with more networks.
Of course the star of the show was the iPad mini, Apple’s take on the mini tablet. Apple aren’t the first company to enter this space, but to be fair, they are never the first company to enter pretty much any arena, instead carefully biding their time, before swooping in. If only people had saved their “just a big iPhone” snipes for the iPad Mini it might have been more apropos. Using a 7.9 inch display the iPad Mini is cleverly sized so that existing iPad apps can run without stretching and so that the there is a little bit more room on the screen than it’s 7″ Android competitors. It’s obviously smaller and lighter than the regular iPad and should be able to be comfortably held with one hand. The internals feature slightly older tech – the chipset matches the iPhone 4S and the iPad 2 – and there’s an HD camera on the front for FaceTime and a 5 MP camera on the back for God knows what. Apple are promising the same 10 hour battery life found on full-sized iPads.
You’ll be hearing far more about all these devices over the coming months.