The 40-inch 4K Philips UHD display – size matters, but what of the price?

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They say size doesn’t matter. Well try telling that the big screen-loving consumer fraternity, who, no matter how small a room might be, are determined to squeeze a mighty and domineering monitor in the corner. Given our burgeoning love-affair for large monitors, such products are likely to be amongst the best-selling festive items this Christmas. And boy are they getting bigger.

Enter the 40-inch Philips 4K monitor, which offers users a 3840 x 2160 pixels resolution.

We have to admit that at a first glance, with a sleek design, squared-corners and slim frame, the Philips 40-inch 4K UHD display certainly looks the part. But what about, excuse the pun, the bigger picture?

PCR Online are quick to point out MMDs, the technology and brand license partner for Philips monitors, newest arrival to the Philips’ TV range, has a screen that offers up to four times the resolution of a full HD monitor, packing four times as many pixels in the same area. PCR also seem impressed by the wide range of ports the 40-inch 40K comes equipped with – a USB 3.0, DisplayPort 1.2, and an HDMI 1.4.

4K News and Reviews eagerly report on everything entering the marketplace with a 4K display. As you can imagine, 4K jumped on the Philips 4K set. Talking about the new Philips screen, 4K said:

“[It] is almost the size of a smaller Ultra HD TV at 40 diagonal inches and this is excellent news for gamers and design prose who are falling in love with 4K graphics.”

Asides boasting an on-screen PPI density which is “truly close to ideal”, 4K is quick to highlight that users have the benefit of 176 degree viewing angles, eight bit colour depth and a SRGB colour gamut.

Room to spread out

The Channel Post is impressed by the capabilities the device’s extra-large display provides. With plenty of room, the Channel Post states, users can spread out and navigate multiple applications and windows simultaneously.

“The 4K UHD gives an extra edge for professional users such as photographers and videographers, fine detail with unrivalled clarity, and the new display’s true 8-bit and FRC colour depth ensures colour fidelity as well as UltraClear images,” says Channel Post.

The IT analysis site also believes the Philips 4K UHD will be great for finance professionals, as the new display will mean users can run data-intensive applications in multiple windows, whilst retaining space, clarity and attention to detail.

A price war has commenced

In its 4.5 star review of the 4K TV, Tech Radar says that because Philips isn’t normally associated with “aggressive value”, selling its first 4K/UHD TV for a price that undercuts all of its 65-inch 4k UHD TV rivals, is a “startling bold move.”

Tech Radar is impressed with the mostly excellent picture quality of the monitor, its “ground-breaking” price, its effective ambilight configuration and its good audio. The site is however less bowled-over by the Philip’s 4K’s meticulous set-up requirements, its over-ambitious processing, its limited viewing angle and limited online content.

So is the 4K TV from Philips about to start a price war in 4K TVs?

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Retailing at £549, the Philip’s 40-inch 4K monitor is a whopping £500 cheaper than the Sony KDL – 65X9005A and Samsung UE65F9000 – And having an extra 500 quid in your bin has to be worth something!