Samsung announces NX10 camera

Barely had New Year hangovers cleared than Samsung announced what it describes as “the next generation of cameras”. The NX10 will, they say, deliver all the quality of DSLR packed within a small but perfectly formed frame.

This is Samsung’s response to the Micro Four Thirds System developed by Panasonic and Olympus. Since its release in 2008 it has set the standard for micro interchangeable lens cameras. The NX10 promises to change all that.

Like MFT, NX10 removes the mirror box to create a smaller, sleeker frame that still allows users to switch lenses.

However, NX10 has one thing its counterpart lacks: a large 14.6 MP APS-C size CMOS sensor. That’s bigger than you’ll find with MFT and has the potential to deliver DSLR standard pictures. In other words: convenience and quality in one stunning package.

Round the back you’ll find another winning feature: a three inch AMOLED screen. This has, says Samsung, a 10,000 times faster response rate than conventional LCDs and uses less power. Better still you can view shots in bright sunlight and from any angle. The days of shielding your eyes from the sun are behind you.

It even knows when you’re looking through the viewfinder. The screen powers down to save energy, and a few polar bears into the bargain.

Elsewhere it has an impressive arsenal of goodies: a rapid auto focus, HD video and a Smart Range feature that let’s you express light and dark areas within the same frame.

All of which makes for a formidable piece of equipment. Samsung hopes to draw in people who are tired of lugging around bulky DSLRs as well as those who want more performance from their MFT cameras. If they success then this will be a true game changer – something that can transform Samsung into the major player in the camera market.