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LG bring World’s first curved 4K OLED TV to the UK

LG Electronics have announced the forthcoming arrival of what they’re calling the “World’s First Curved ULTRA HD 4K OLED TV in the UK”. Technically it’s going to be two TVs, a 77” and 65” model, both of which are due to go on sale from October.

Both models combine Ultra HD 4k (3840 x 2160 pixels) with LG’s proprietary WRGB OLED technology.  The mammoth 77” headline model is the recipient of the highly-prized Best of Innovations at CES 2014 and is reported to be the World’s largest screen of its kind.

The colour temperature of each pixel is automatically controlled by the LG Colour Refiner, resulting in superior consistency and balance.  For high resolution viewing options, the 77EC980V and 65EC970V are equipped with LG’s own True 4K Engine Pro, which can upscale SD, HD or Full HD content into near-4K picture quality.

LG are calling these TVs “future-proof” (we would hope so at this price!) as they able to decode broadcast signals in both H.264 and HEVC H.265 formats, at 30p or 60p. A built-in decoder also makes it possible to display ULTRA HD 4K content from external devices connected via the TV’s HDMI, USB or LAN ports.

Side view of the TV

Side view of the TV

The folks over at The Register were recently invited to check out the TVs at a press event in London.  Overall their first impression appears to be favourable, with the reviewer stating that vivid, faithful colours and image clarity aside, what you also get are great viewing angles regardless of whether it’s 4K or Full HD” but as he also points out: “[…]at these prices, that’s precisely what you’d expect. 

Putting aside their concerns of the over-used display model, the team at HDTVtest were also generally in praise of these latest TVs from LG stating that:

We’d seen a lot of the demo material previously on 4K LED LCDs, and while the resolution was the same on both, the impact generated by OLED display technology was in a different league.

Guide retail prices are £19,999 for the 77” and £5,999 for the 65” LG Curved ULTRA HD 4K OLED TVs. As mentioned before, both models are set to be available “from October”.