Adding a ‘social layer’ to the travel industry with the Gekko Facebook app

By Gabrielle Pickard,

Who can blame companies, no matter how big or small, wanting to integrate somehow with Facebook, after all the social networking giants have got more than 750 million active users worldwide. Gekko, the personalised international hotel booking service, is the latest company to join the Facebook integrating trail, unveiling a one-stop Facebook application that simplifies travel planning and purchasing, via the world’s biggest social networking site.

Gekko Facebook

When it comes to travel we do often turn to our friends and family, our ‘trusted’ sources, who often have similar tastes to us, about where to go and what to see, so why not exploit this valuable information ahead of your travel plans?

The new Gekko Facebook app is the first all-in-one Facebook travel app, with a social twist. By collecting and organising travel recommendations from friends, users are tuned in to the best locations, deals and places to visit from their valued and reliable sources. The app also features a “Request-a-Deal” button, which, by just one click, allows bars, restaurants and hotels reply to users directly with personalised offers, enabling users to be informed of the best prices and book accordingly.

Talking about the new app, Gekko’s CEO Michel Cassius said:

“Gekko is evolving the hotel discount model. Consumers get the best price and are offering highly personalised deals by hotels worldwide and by restaurants, clubs and bars. And with our full Facebook integration we add the social layer to the booking process, making it both engaging and fun.”

And being fun is what social networking is all about, right? Being able to interact with others virtually and share thoughts, information and advice is at the core of social networking, forums and other online interactive sources and Gekko is evolving this trend into the travel industry. Users of the Gekko Facebook app can exchange useful tips of travel, track and trace new travel discoveries and share lists of favourites and personal insights about particular bars, beaches or walks, anything associated with travel.

Find Gekko here: www.facebook.com/gekko