Get On Trac: Puma launches new running app

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Do you reckon you run faster on a sunny day? Or that Iron Maiden will always be champions of the definitive early morning run soundtrack? Perhaps you believe you’re at your physical peak during a full moon?

Well it’s time to put these theories to the test with Puma’s new free iPhone app Pumatrac. Thankfully, it’s a hell of a lot more useful than the brand’s previous app Puma Social. Launched almost exactly a year ago, Puma Social was a tool to help grease the wheels of post-game camaraderie, eschewing the brand’s more wholesome virtues in favour of booze-soaked social bandwagon jumpery. Yawn.

Mercifully Pumatrac sees the company go back to what they know best; sports. Running to be precise. And they’ve come up trumps. Like all running apps, the main premise is a training tool that tracks your distance, route and speed. However, here’s the interesting twist; it also takes other elements into account such as your soundtrack (as long as you’re listening to music from the same smart device) the weather, the altitude, the time, the season and even the moon cycle.

Sound gimmicky? Maybe a tiny bit, but they’ve utilised the functionality really well; all these additional elements and conditions are taken into account to provide you with new running stats other apps can’t give you. Such as which soundtrack helps you reach your top speeds. Or the days of the week you execute your best run. And yes, whether you’re at your physical peak best during full moon or not.

The idea is to help inspire you on those all-too-common rainy days when running seems like a bigger chore than doing your tax returns while doing the post Sunday roast dishes and the weekly ironing. As time goes by the app will learn your personal preferences and suggest training sessions that actually suit the conditions. Who knows? Perhaps you actually run faster and train more efficiently in the rain. In this sense it’s the app that keeps on giving; rather than spitting out the same old stats, it constantly evolves, providing you with insights about your training as you run through different seasons, times of the day and playlists.

Check out this promotional video from Puma which shows the product in a little more detail:

Egging you on with notifications that are cheery but not cheesy, it’s user-friendly and fully socialised. There’s also a neat option of adopting new running routes saved by other Pumatrac users. And, of course, a chance to shout about your stats on all the popular social platforms. Released just a week after Adidas and Nokia announced their forthcoming, intuitive miCoach app, it seems sports brands are rebooting their smart device presence with some really interesting solutions. It’s about time.